To Make Riders Faster: Book signing event
VROOMEN AND WHITE DISRUPT THE CYCLING INDUSTRY AND ALMOST LOSE IT ALL
The Cervélo story
TO MAKE RIDERS FASTER, the story of Gerard Vroomen and Phil White, co-founders of Cervélo Cycles
An inspirational but cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman. Phil and Gerard built the most sought-after brand in the cycling world in less than a decade and faced the fight of their lives to keep their company alive.
The book begins with Phil and Gerard meeting at McGill University in 1995 and captures their trials and tribulations, and successes throughout the years until the sale of their company in 2012. TO MAKE RIDERS FASTER is a 256-page hardcover book with the story woven through the words, pictures and quotes. The book makes an excellent gift for a cycling enthusiast. The book can be purchased at www.tomakeridersfaster.com and sells for $70.00 CDN.
about the author
Anna Dopico never imaged herself as a writer but felt compelled to write Phil and Gerard’s story. She had an insider’s view of their story from when Phil and Gerard met to when they sold their company. Anna was not only Phil’s spouse but a business person with financing experience when Phil and Gerard started the company. She provided Cervélo a home in the early years, became a business advisor and in the later years, worked for the company.
Anna was inspired to write the book while on a cycling trip in France. When word got out to their fellow cyclists that Phil was one of the co-founders of Cervélo, she soon found herself on the receiving end of a multitude of questions about the company. All the questions didn’t help with R&R, the objective of the trip, but it gave Anna the idea for writing the story.
Proceeds of the book support CAN Fund, a non-profit supporting Canadian athletes.